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Tuesday, 30 August 2016

IAM Roadsmart video's

IAM RoadSmart has created three short videos on different aspects of common driver distractions starring former Formula 1 test driver Darren Turner; namely children, mobile phones and pets.

And to mark the launch of the videos, the charity has extended its 10% discount on Advanced Driver courses until the end of September.

In the videos Darren attempts to drive an Aston Martin racing simulator around a virtual circuit while contending with a barking dog, ringing mobile phone and noisy five-year-old child.

Darren now races for Aston Martin in the FIA World Endurance Championship and was official test driver for the McLaren Formula 1 team in 2006. This year he came 23rd in the Le Mans 24 Hour race for Aston Martin.

At the end of each video, IAM RoadSmart's head of driver behaviour Rebecca Ashton offers advice on how to handle each issue.

Darren, who also owns racing simulator company Base Performance Simulators near Banbury, said: "A professional racing driver is expected to maintain full concentration all the time while at the wheel – but I was surprised at how easy it was take your eye of the ball for a second and end up clouting the barrier in the simulator.

"Translate that to the real road, and the consequences could be far more serious."

Added Rebecca: "In our videos we see Darren tackle some very common distractions that any driver could face. It shows that even the best drivers can struggle if they are distracted for even a second.

"Whether you're travelling with your kids, dog or even on your own there are plenty of things which might take your attention away from the road, and we're all susceptible. But keeping your attention on the road is the most important way you can look after your passengers. Pull over in a safe place if you need to pick up a dropped toy, calm a frightened pet or answer the phone."

Figures from the Department for Transport in 2013 found 2,995 cases where distraction in the vehicle was listed as a contributory factor to accidents (reference 1).

And IAM RoadSmart's multi-award winning campaign Safely Home, which surveyed 1,500 motorists' habits, found the top four causes of distraction were children in the car (29%), changing the radio channel (27%), back seat drivers (26%) and mobile phone use (24%) (reference 2).

One in 10 of those surveyed also admitted to causing a crash because they were distracted.

IAM RoadSmart's Advanced Driver course usually costs £149 and the 10% discount has been extended to 30 September. To take advantage of the discount, please call 0300 303 1134 quoting the reference RACE10.

And anyone buying an Advanced Driver course using the discount code will be put into a prize draw to win an amazing racing experience with Base Performance Simulators for themselves and a friend.

To watch our dog distraction video click here: https://youtu.be/CpgUAn56MvA, for the child video click here: https://youtu.be/ME5y5jQTAnQ and for the mobile phone video click here: https://youtu.be/lJY0hmoXD60.

Monday, 22 August 2016

Advanced driving course only £60 find out how

With IAM RoadSmart marking its 60th anniversary this year, the charity is offering 60 of its Advanced Driver or Rider courses for just £60 to the first 60 people who phone in.  This offer is available from tomorrow morning, Tuesday 23 August.

To take up the offer you will need to visit IAM RoadSmart's Facebook or Twitter sites to obtain the redemption code, and phone 0300 303 1134 to book. The code will be posted at 9.30am on 23 August.

IAM RoadSmart's Advanced Driver and Rider courses usually retail for £149. The course teams you up with your local IAM RoadSmart group and offers a regular series of sessions to help you gain a greater enjoyment of driving and riding, and help you be a safer driver and rider.

More than half-a-million people have taken IAM RoadSmart (formerly the Institute of Advanced Motorists) Advanced Driver and Rider courses since the organisation was established in 1956.

IAM RoadSmart's Facebook page can be found here: https://www.facebook.com/IAMRoadSmart/ and its Twitter page here: https://twitter.com/IAMRoadSmart

Friday, 19 August 2016

DVLA earns £10m selling drivers' details to parking companies

Ford
The Driver and Vehicle Licensing Agency (DVLA) is on course to make £10 million this year by selling drivers' details to parking companies.

Research conducted by the RAC Foundation found that more than four million vehicle records will be released to parking companies over the course of 2016-17 financial year, 15 times more than a decade ago. 

The money comes from the fact that companies can apply to the DVLA for car owners' addresses to pursue parking penalties. The agency charges £2.50 each time, with The Times reporting that privately owned parking firms often charging penalties in excess of £100.

The rise in requests soared after the government banned parking firms from clamping vehicles on private land, with some companies being accused of sending threatening letters to motorists who owe them money. Evidence has even shown timestamps have been altered on photographs to falsify tickets, leading to some companies being banned from accessing the DVLA database.

Steve Gooding, director of the RAC Foundation, said: "In an ideal system, few if any drivers would get penalty charges, certainly not several million annually. Yet we have heard of examples where some firms actually pay landowners for the privilege of managing their car parks in the anticipation that they will make their money back from penalties. How can that be right?"

The DVLA has denied it makes a profit from supplying information, which it is legally entitled to supply, saying the charge is to cover administration costs. A spokeswoman said: "We take our responsibility to protect information extremely seriously and we have robust safeguards in place to ensure data is used correctly."

Wednesday, 10 August 2016